When it comes to communication it is the most important thing to learn and practice while in college. I learned this lesson while working on my Associates degree. At the time I was just a bartender and server for a small local restaurant. I worked my way up to becoming the general manager and became very close with the owner. Once starting classes at Saint Ambrose I took a step back and started bartending again. During the summer when I needed extra money I went straight to the owner of my old job who owns a nuclear pharmacy and asked if they need any help. I now work full-time and have healthy relationship with those in charge. They way I accomplished this was by nailing my interviews and communicating well. I also still bartend and serve which is great for practicing communication.
The biggest reason to learn and study effective ways of communication is for your future. Every college student will have to interview after college. I have nailed every interview I have had for my last three jobs. All three I have worked there long-term. Having skills to interview well could help you land your dream job. I just thinks it is important to learn how to effectively communicate in both your personal and professional life.
Not only is communication important during interviews, at the workplace, and in your personal life. It all ties into social media. These days most people have at least one social media site where they communicate with others. Online once something is said sometimes it cannot be taken back. It is important to watch what you say and post on social media, because employers may be watching. Not mention family members who watch.
Take some time and monitor how you communicate. Do you communicate different with friends than with family? Do you communicate differently with co-workers than with your boss? Do you talk to your professors like you do with your boss? Sometimes it is interesting to watch and listen to how you communicate.